D. STP Corporation. -name -person's hire date -custodial care -keep replacement records on file for at least 10 years Yes, as long as the disclosure requirments are reasonably related to the government's interest in preventing deception of consumers. _____ are industry-wide rules used by the Federal Trade Commission that define unfair or deceptive practices. Webadvertising regulations exist in order to? D. Federal Trade Commission B. injunctive power. A. order the company to stop running the ad. A. It's What's for Dinner" and "Got Milk?" B. Wheeler Lea Amendment Trade Regulation Rules: E. Competitor Trademark Act, Which of the following is used by many states as a basis for their advertising regulations? Erikson *Functioning Return Address and Opt-Out Mechanism* E. Advertisers who do not comply with the NAD/NARB review process will find themselves encumbered with a class action lawsuit. -if you send spam (unsolicited messages) there must be an opt-out option Almost everyone who uses electronic mail has received unsolicited commercial advertising known as "spam." E. Puffery is only illegal if it eliminates a competitive advantage. C. is regulated by affiliates. A. defined commercial speech. -if you're saying something subjective ("old puffery"), you are not likely to get in trouble with the FTC for false advertising, Guides: C. affirmative disclosure -Trade Regulation Rules. Typically the advertising campaign is already over. D. economics, consumer protection, and competition, Which division of the Federal Trade Commission would deal with antitrust and consumer protection investigations? B. advertising on children's programs is limited to 12 minutes per hour on weekdays and 10.5 minutes per hour on weekends. D. Bureau of Consumer Protection While the front panel of the box showed it contained no trans fat, it failed to include a disclosure statement to alert consumers that the product nonetheless has significant levels of both saturated fat and total fat, thus violating the federal Food, Drug, and Cosmetica Act. which of the following is CORRECT regarding the death benefit amount? The majority concluded that while "citizens may challenge compelled support of private speeech" they "have no First Amendment right not to fund government speech." 6. C. ad substantiation agreement Advertising Practices found to be unfair or deceptive 3. The Federal Trade Commission may require affirmative disclosure if: * The advertiser may appeal this decision in a federal court. -policy owners from misrepresentations and loss of benefits The FTC enforces rules regarding endorsements of products and services by consumers, celebrities, experts and organizations. -What's happening now needs to stop immediately d. requiring an individual, group, or organization to choose among several actions that must be evaluated as right or wrong, ethical or unethical. B. require an advertiser to run comparative advertisement. advertising regulations exist in order to quizlet. The telemarketers, however, argued that the exemptions for political and charitable calls made this state "under inclusive"--that to effectively serve the interests of protecting privacy and preventing fraud, the registry should also apply to political and charitable solicitations, not just to commercial sales calls. E. Food and Drug Administration, In 1996, President Clinton signed an executive order declaring that nicotine was an addictive drug and gave the _____ broad jurisdiction to regulate the advertising of cigarettes and smokeless tobacco. -employer 2. Congress decided a special agency was needed to stop unfair business practices. The agency believes the typical reasonable consumer does not take such claims seriously and thus they are unlikely to be deceptive. D. Trademark Revision Act of 1988 There must be a representation, omission or practice that is likely to mislead the consumer. -$200,000, which of the following actions is REQUIRED by an agent who is replacing an existing life insurance policy? The FTC program that requires an advertiser who is found guilty of false or misleading advertising claims to run ads to rectify the situation is known as: -statements that dividends are not guaranteed Since that time the commission has developed into one of the nation's largest independent regulatory agencies. D. corrective advertising. A well-educated physician might be better able to understand a complicated pharmaceutical ad than the average individual can. A. The U.S. Court of Appeals for the District of Columbia Circuit upheld the rule, reasoning that "the rule aims to prevent consumer cofusion about the total price they have to pay, and it goes without saying that requiring the total price to be the most prominent number is reasoablyy related to that interest." A. a commercial is rejected at the storyboard stage. Corrective Advertising: Web(1) An advertisement shall not utilize or describe nonguaranteed elements in a manner that is misleading or has the capacity or tendency to mislead. People who work in advertising must be aware of such rules as well as all other regulations (libel, invasion of privacy, obscenity) that restrict the content and flow of printed and broadcast material. Way back in the 1800s, there were several giant businesses known as Trusts that controlled whole sections of the economy. an insurance company needs to obtain personal information from a third party concerning an applicant. D. were made legally binding by the Robinson-Patman Act. WebTerms in this set (100) Advertisers are often supportive of voluntary self-regulation because: s self-regulation is viewed as a way of limiting government interference of advertising. Injunctions B. B. FTC Improvements Act B. E. Affirmative disclosure. D. Independent Business Alliance B. can be decoded to have several different meanings. The signing of a consent order is an admission of guilt by the advertiser. Instead, the FTC's guides would be revised such that testimonials that do not depict typical consumer experiences should be accompanied by a clear and conspicuous disclosure of the results consumers can generally expect to achieve from the advertised product or program. -Interstate commerce - anything that involves commerce between 2 states FTC's rules against deceptive advertising (2 components), 1) advertising must be truth and not misleading, with misleading ads sweeping up those in which relevant info is omitted, those that imply something that's not true and those in which any disclaimers are not clear and not prominent enough for reasonable consumers to see, hear, and understand them 2) all claims made in advertisements must be substantiated, such that before disseminating an ad, advertisers must have a reasonable basis for any and all express and/or implied product claims, with claims relating to health and safety coming under even closer FTC scrutiny that typically requires proof by competent and reliable scientific evidence. 3 sections of the act expanded the remedies the FTC can use against deceptive advertising. In particular, Johanns v. Livestock Marketing Association centered on a federal statute and related order adopted in the 1980s under which the U.S. secretary of agriculture imposes a $1-per-head assessment, knwn as a checkoff, on all sales of cattle in the U.S. Although that slogan at first may seem to benegit the entire beef and cattle industry, a number of cattle producers objected to it because, as the Supreme Court put it, "the advertising promotes beef as a generic commondity, which, they ccontended, impedes their efforts to promote the superiority of, inter alia, American Beef, grain-fed beef, or certified Angus or Herefore beef." Advertising claims that significantly involve health and safety are usually presumed to be material. II. The FTC issues industry guides for a variety of products, services and marketing practices. D. impose a fine. The appellate court reasoned that Craigslist "is not the author of the ads and could not be treated as th 'speaker' of the posters' words." w & x \\ B. This is an example of: A. FTC Act Cease-and-desist orders: E. Association of American Publishers, Which of the following is the appellate unit of the National Advertising Review Council? -Substantiation A. enhance the credibility of the publication. John Oliver video on Native Advertising: In addition, the matter in the spam e-mail message that is initially viewable when it is opened cannot include any sexually oriented material. B. negative option SUMMARY: Cases brought to NARC are subject to more publicity as compared to the cases brought to a court. Misinterpretation -person's health claim Information, Health Chapter 10 Exam - NJ Laws and Rules, Health Policy Provisions, Clauses & Riders, Fundamentals of Financial Management, Concise Edition, Marketing Essentials: The Deca Connection, Carl A. Woloszyk, Grady Kimbrell, Lois Schneider Farese, Critical Point Personal hand hygiene, garbing. -never protection of proceeds, there is protection of proceeds against the insured's and the beneficiary's creditors, which of the following is MANDATORY coverage for all group health care service contracts? The commission considers the entire advertisement as well as all other elements of a transaction when making this determination. The origin of the Federal Trade Commission's corrective advertising program came from a deceptive advertising case involving: C. affirmative disclosures D. Trademark Improvements Act The FTC prohibits this; Lures consumers into a store who are in the market for an item seen at one price. D. Federal Trade Commission The Printer's Ink Statutes Such an agreement saves the advertiser considerable legal haste, publicity and money, all especially desirable since the advertising campaign is over or almost over. -protection of proceeds against the beneficiary's creditors The company must conduct careful studies to provide support for the claim because: -may raise premiums at policy renewal adopted to stop unfair competition in the marketplace; section 43A creates a legal cause of action for false advertising, allowing for federal civil lawsuits based upon false advertising and endorsements. A. Wheeler-Lea Amendment In 2009 the FTC banned so-called robocalls (those annoying prerecorded commercial telemarketing calls to consumers) unless the telemarketing company has obtained written permission from a consumer to receive such calls. C. National Advertising Review Board D. Distilled Spirits Council. -guaranteed insurability rider, the commissioner may b. adopted the principle of caveat emptor. D. limits on the amount of television advertising per hour targeted to children are eliminated. The _____ made it easier for Chevron to sue Texaco for this perceived misrepresentation. The _____ is a major trade association of the advertising business in the United States. -joint (you have to scroll down to be able to see it) ", courts have developed this to articulate just how much first amendment protection advertising receives and the criteria the government must satisfy to permissibly regulate it, false or misleading advertising, as well as advertising about unlawful foods or services, receives, truthful and non-misleading advertising about lawful goods and services receives an __________ _______ of first amendment protection.