Louis Vuitton's Men's Artistic Director Virgil Abloh said in a statement that he's "delighted" to welcome BTS as house ambassadors and explained that the partnership is a fusion of "luxury and contemporary fashion.". Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. My association with Louis Vuitton is the latter. India's latest box office smash 'The Kashmir Files' exposes deepening religious divides, "I'm a very practical, pragmatic person in reality, but I keep having to pinch myself because I can't believe this is real," she added. Email us at feedback@voguebusiness.com. Teen Vogue covers the latest in celebrity news, politics, fashion, beauty, wellness, lifestyle, and entertainment. So the idea would seem to be to try to intercept the attention of increasingly young and international markets, without limiting itself to an overly specific image capable of having the best parts of old and new celebrity culture. South Koreans have become the worlds biggest spenders per capita on personal luxury goods, splashing out an average of $325 a year, analysts at Morgan Stanley say. Others recommend keeping an eye on emerging talent on popular platforms like Netflix. Factbox: Why are Hollywood writers threatening to strike? Discover more via link in bio. Its exactly like a global ambassador If you purchase an independently reviewed product or service through a link on our website, Rolling Stone may receive an affiliate commission. Most recently, however, the brand dressed Jennifer Connelly, Julia Roberts, and Deepika Padukone (Louis Vuitton's first Indian ambassador) for their red carpet at the Cannes Film Festival. BTS made a stylish statement at the Grammys last month when they turned up in custom Louis Vuitton suits now it turns out they may have been making a not-so-subtle announcement as well. BTS' Jimin Kicks Off 2023 as Dior's New Global Ambassador See His Moody Campaign! He points out that brands can develop strong connections with consumers through ambassadors with the high-level recognition factor and big fan armies of, say, Beyonc or Blackpink. LVMH's top fashion brand Louis Vuitton held its first-ever pre-fall fashion show on Saturday on a bridge in Seoul, the capital of a leading luxury market. Gone were the days where only Hollywood celebrities and supermodels were appointed as brand ambassadors of global fashion houses. Unfortunately for Pinault, it depends on performance, The unnecessary controversy over Elly Schlein's image consultant. Tune in at 7 pm Singapore time on Saturday, April 29, to watch the Louis Vuitton pre-fall 2023 show right here. The 36 The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. PSA: the power of BTS is about to infiltrate luxury fashion. Working with a real-life person always has risks because they might say something controversial and then as a brand youre stuck with this person. CGI influencers like Lil Miquela and Shudu are likely to resonate more with younger audiences, because Gen Z already live so much of their lives online in the virtual realm, whether its with video games or social media, he says. With a new chapter as an ambassador for the storied French fashion house, it seems Osakas style journey is just getting started. "When you're 18 and have just started earning, you don't even bother looking into a Louis Vuitton store when you walk past it because you know you're never going to be able to afford it," she is quoted as saying. Zendaya in the Louis Vuitton Capucines campaign. Thanks to her hugely engaged audience, Lisa is responsible for almost 90 per cent of the media value that is generated for Celine, Repelski says. pic.twitter.com/WzRHWb3piB, Louis Vuitton (@LouisVuitton) April 23, 2021, In a statement, Louis Vuittons Mens Artistic Director, Virgil Abloh says that he spent time with the group to go over creative visions and ideas for the brand, though he stopped short of revealing what exactly the guys have in store. Theyre the Swiss Army knife of marketing because they can reach audiences in so many countries on all these different platforms.. = GORGEOUS" one fan wrote in the comment section. She joins Zendaya, Hoyeon, & J-hope in the list! Subscribe for full access to The Hollywood Reporter. In addition to Timberlake, other ambassadors such as Cate Blanchett, Naomi Osaka, HoYeon Jung, Zhou Dongyu and "Following a debut chapter highlighting Louis Vuitton's interpretation of Kusama's most iconic signature, the Dots, the Maison plays up the artist's expressive, Her career and convictions are inspiring. She joins Zendaya, Hoyeon, & J-hope in the list! The fast-food chain announced Monday that its collaborating with the Grammy award-winning supergroup to highlight BTS's favorite order. It involves a little bit more thoughtfulness because the consumer is a bit harder to sell to right now. If I buy something I want it to really last me. Zendaya is the newest Louis Vuitton H ouse Ambassador. While the guys are no stranger to high fashion they were outfitted in Gucci for their Dynamite video, and have sported everything from Dior to Saint Laurent in other appearances this is the first time they are teaming up officially with a fashion house. I would bet that Louis Vuitton has a BTS capsule collection in the pipeline, and if I were to bet even further, it might even be a collaboration with each of the artists. The pop superstars were officially introduced Thursday as the latest house ambassadors for Louis Vuitton. ", Though India has not been a traditional target for the luxury sector, the. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of Cond Nast. Courtesy of Louis Vuitton Throughout her career, she has also walked for brands such as How well has Wes Anderson's aesthetic aged? "Im looking forward to every moment I will experience with Louis Vuitton as their global ambassador.. There isnt a similar pop group in the West as diverse and unisex., The market for ambassadors will become more competitive as brands compete for exclusive contracts. "And it speaks to the kind of diversity I hope to see in the future. [1/5]Models walk on the runway during Louis Vuitton's Pre-Fall 2023 Women's Collection show on a bridge over Han river in Seoul, South Korea, April 29, 2023. Aside from tennis, my most treasured passion is fashion, and there is no brand more iconic than Louis Vuitton, says Osaka. The secret ingredient is youth subcultures, A new milestone for Massimo Giorgietti's Fantastic Green 1 project, In America, demand for Yeezys is rising sharply, Kanye West's sneakers are among the most sought-after online, despite infamous controversy, Chanel is also targeting the sneaker market, Jimmy Choo launches capsule collection dedicated to Sailor Moon, The fairy-tale imagery of Collina Strada x Vans, Scribbled sneakers and T-shirts with butterfly prints, After 23 years since the launch of the first BAPE STA on the market, All the best footwear of this fashion month, The defeat of sneakers and the great classics comeback, plus frogs. South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. On Thursday, Louis Vuitton announced that the groups members Jin, Suga, J-Hope, The partnership comes just days after BTS inked another major deal with none other than McDonald's. Its exactly like a global ambassador Her trajectory as an up-and-coming style star has been thrilling to watch as well. WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Fees for talent could well skyrocket, predicts NYUs Watson. The announcement comes shortly after Padukone was unveiled as Vogue India's latest cover star. Theyre going to see how far they can stretch it as possible. REUTERS/Kim Soo-Hyeon. Earlier this year, Louis Vuitton revealed it had signed BTS as global ambassadors, though at the time, exactly what they would be doing with the billion South Korean singer Haerin from K-pop girl group NewJeans has been named Diors newest global ambassador. I think where things are going is that the idea of having one ambassador is less important or appealing to a brand, and they could have five or six instead that are regionally powerful. "BTS truly lights up the world stage, uniting people across the globe through their music," said Morgan Flatley, Chief Marketing Officer of McDonald's USA. We want to hear it. They strode out of a tunnel on chunky-heeled shoes in slick windbreakers, miniskirts that flared out and striped suits. I am in awe of Naomi, she stays true to herself and doesnt compromise on her values.. And if for the men's collections the brand tends to hire huge stars from music, social media, and athletics (three random names: Tyler, The Creator; the BTS, Serena Williams) in line with the contemporary grandeur brought by Virgil Abloh, when it comes to red carpet and women's collections the brand's tactics have become more subtle and cross-cultural in recent years. At the Cruise 2023 show held at the Falk Institute in La Jolla, California, three weeks ago, by contrast, the stars in the front row ranged from Thai celebrity Urassaya Sperbund to actresses such as Chlo Grace Moretz, Euphoria's Maude Apatow, scream queens Samara Weaving and Emma Roberts, Bridgerton's Phoebe Dynevor, and bond girls Lea Seydoux and Ana de Armas. Virtual idols may also be on the cards, says Booker. Giving them another photograph is not entertaining.. Build the strongest argument relying on authoritative content, attorney-editor expertise, and industry defining technology. "I can't wait to share all the very exciting projects we are working on," Louis Vuitton's Men's Artistic Director Virgil Abloh said. 2023 The Hollywood Reporter, LLC. The 16-year-olds appointment as Working with someone like that in South America or Spain makes complete sense.. Padukone has appeared in over 30 feature films, including "Padmaavat," one of the highest-grossing Indian movies of all time. Celebrating the debut of the new Vans Knu Skool silhouette. Brands want to work with more than just a face. For the brands spring 2021 campaign, shot by creative director Nicolas Ghesquire, Osaka wears a playful, kaleidoscopic minidress that feels perfectly in keeping with the tennis pros love for bold color and print. Inside Louis Vuittons invite-only spring/summer 2023 trunk show in Singapore, 6 of Pharrell Williamss biggest luxury fashion collaborations, Yayoi Kusama wants her Louis Vuitton collaboration to bring joy. Its the latest in a long list of world-renowned locations and landmarks across the globe where Louis Vuitton has staged shows. More on this: Who Has The Longest Las Vegas Residency? Credit: Dior. Rolling Stone is a part of Penske Media Corporation. We are excited for our upcoming projects with Virgil Abloh," they shared. "South Korean band BTS are All quotes delayed a minimum of 15 minutes. Its exactly like a global ambassador " House Ambassador is highest title at Louis Vuitton btw!! Its also reflective of the need for ambassadors to appear in a multitude of advertising channels. His name is only known to die-hard tennis fans, but that was a fantastic strategy, says Brandwatchs Terry. Louis Vuitton has been drumming up plenty of excitement for its womens pre-fall fashion show, which is set to take place a South Korean landmark: the Jamsugyo bridge in Seoul. "There are some things that are aspirational and then there are some things that are just completely out of your orbit. Posts on Twitter and Instagram announcing Louis Vuittons partnership with BTS topped half a million within a few hours. Joining as new House Ambassadors, the world renowned Pop Icons @bts_bighit are recognized for their uplifting messages that impart a positive influence. In a press release announcing BTS new role, Louis Vuitton calls them one of the most renowned and influential groups in the world, adding that BTS ubiquitous popularity resonates worldwide and Louis Vuitton is very happy to share news of their new role within the House., The fashion brand also tweeted the announcement alongside a new picture of the guys sporting pastel-hued LV looks. For the brands spring 2021 campaign, shot by creative director WebRT @newjiram: House Ambassador is highest title at Louis Vuitton btw!! Access unmatched financial data, news and content in a highly-customised workflow experience on desktop, web and mobile. Since its premiere on September 17, the K-drama has taken over the world, producing a new crop of superstars so the timing of Louis Vuitton's announcement is more than perfect. Its all part of the messaging and less of the functional side of fashion, which is what a traditional influencer might do when they show you how to wear a pair of pants.. Sign up for THR news straight to your inbox every day. The Maisons latest touchdown in K-pop singers wont just wear brands on the red carpet but in a plethora of other ways, from making music, doing TV shows and filming movies to dancing and modelling, Booker says. Italys Far East Film Festival: Malaysian Drama Abang Adik Sweeps Top Prizes, Inside the $25,000 Members-Only Club That Gives Access to VIP Suites at L.A.s Biggest Arenas, The Jacqueline Avant Children and Family Center Unveiled in Watts: Its a Safe, Clean, Beautiful Space, Art Auction to Preserve Nina Simones Childhood Home Kicks Off May 12, Co-Curated by Venus Williams, Naomi Watts Just Wore These Under-$100 PJs from Two Star-Loved Brands -- And They're the Perfect Mother's Day Gift for Stylish Travelers, The Best Signet Rings for Adding a Red Carpet-Ready Touch to Your Jewelry Stack, A Less Outrageous and Costume-y Met Gala? Un post condiviso da Louis Vuitton (@louisvuitton). The delicious order includes 10-piece chicken McNuggets, medium World Famous fries, a medium drink and sweet chili and cajun dipping sauces inspired by recipes from McDonald's South Korea. The latest fashion news, beauty coverage, celebrity style, fashion week updates, culture reviews, and videos on Vogue.com. April 20, 2023 11:43am. "I'd just like to say congrats to LV for getting the privilege of working with bts and having them as ambassadors, such an accomplishment " someone else added. The pop group shared similar sentiments: "Becoming global brand ambassadors for Louis Vuitton is a truly exciting moment for us. BTS has joined Louis Vuitton as global brand ambassadors. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. Thats why many brands are turning to multifaceted, digitally savvy K-pop stars. BTS and Blackpink are able to connect with global audiences more effectively than some of their K-pop counterparts because of their unique background and preferences, says Booker. Ethiopians savour first night of annual 'Addis Jazz Festival', Hollywood writers, studios stage last-minute talks as strike deadline looms, Soviet and Russian fashion icon Zaitsev dies - agencies. In 2016, she landed her first major show thanks to Louis Vuitton. Consumers perceive them as high calibre individuals who like to feel good and they do that by wearing nice clothing. And today, Naomi Osaka is debuting her first campaign with a luxury fashion house: Louis Vuitton. We are sure that this wont be the last that we hear from Hoyeon in fashion and beyond and we cant wait to see what the future has in store for her. Zendaya Announced as Louis Vuitton House Ambassador This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. The label also shared photos from the BTS' campaign debut which sees the musicians in coordinating pastel ensembles and sneakers on Instagram, calling BTS "one of the most renowned and influential groups in the world" in the caption. This marks the Parisian fashion house's first campaign with the Golden Globe-winning actress. Maybe they want to shop but they also want to be entertained. On Thursday, Louis Vuitton named the K-pop icons its newest global ambassadors. They want something new constantly. The lifecycle of ambassadors is also becoming shorter, while the ambassadors themselves are becoming younger. Its exactly like a global ambassador The pop superstars will be teaming up with the fashion house on a number of special projects and are expected to be outfitted in LV in upcoming performances and appearances, Fashion Kings BTS Announced as the Newest Louis Vuitton Ambassadors, Best Face Forward: Jimins Go-To Skincare Mask Is Now Available Online for $2, Drake, Will Arnett Celebrate Toronto Maple Leafs (Long-Awaited) Postseason Triumph, 2023 Met Gala Live Stream: How to Watch the Red Carpet Online, Record Players Start at Just $39 As Part of Amazon's Bluetooth Turntable Sale, The Popular WiFi Extender That Gets Rid of Dead Zones at Home Is Just $15, Best 'Face' Forward: Jimin's Go-To Skincare Mask Is Now Available Online for $2, How to Watch the NBA Playoffs Online: Live Stream Basketball Without Cable, Roy Wood Jr. I am looking forward to this wonderful partnership which adds a modern chapter to the House, merging luxury and contemporary culture. Zendayas campaign was shot at the Roquebrune-Cap-Martin house designed by pioneering Modernist architect and designer Eileen Gray, and was photographed by duo Mert Alas and Marcus Piggott and styled by longtime collaborator Law Roach. The Long View by Vogue Business: Fashions new outliers, Enter your email to receive editorial updates, special offers and breaking news alerts from. This content can also be viewed on the site it originates from. The tweet calls them pop icons, and recognized the members for their uplifting messages that impart a positive influence., #BTS for #LouisVuitton. Padukone has recently starred in campaigns for the likes of Levi's and Adidas, though her partnership with Louis Vuitton marks her first ambassador role for a luxury label. Its exactly like a global ambassador By Vogue Business in partnership with Snapchat, When you consider the traditional influencer, there is still a fairly obvious transactional element involved. The Golden Globe- and Emmy-winning actress was recently seen sitting in the front row at the Louis Vuitton Womens Fall-Winter 2023 show in Paris last month. However, it is not the first chapter in the LV x Hoyeon history book. From Charlize Theron for Dior to Keira Knightley for Chanel, luxury brands have regularly turned to Western film stars to be their global brand ambassadors, featuring in print and billboard campaigns worldwide. A study of the iridescence trend, an optical property put in relation to the Metaverse concept and all the industries that are entering Web3.0. "I can't wait to share all the very exciting projects we are working on," the designer added. Things were bleak in August 2020. 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The industry leader for online information for tax, accounting and finance professionals. Global ambassadors play an important marketing role for luxury brands because of their ability to promote a brand in a way that doesnt look like in-your-face advertising, says Jared Watson, assistant professor of marketing at NYU Stern School of Business. The impressive location will see equally Much of the desire for entertainment has to do with shortening attention spans, says Kellan Terry, director of communications and analyst at Brandwatch. The rising global icon, who has more than 31 million followers on Instagram, Before signing on as a Louis Vuitton ambassador, Wang was also the face of Armani Perfume in APAC and Hennessy.