We'll be close to a sellout every single night this year. Ah, yes, a parade. Their latest investment was in Unleashed Brands as part of their Private Equity on February 2, 2023. Win whats next. "You can't imagine the hell we are all in," said Tiffany Cianci, ex-franchisee of The Little Gym in Maryland who was terminated last May. And by the way, this has been a longstanding issue in franchising, which is the relationship between franchisor and franchisee," Hashim said. Company Added Company Removed Portfolio analytics Team News & Media. Unleashed Brands acquired five franchise concepts in the past 20 months. To order presentation-ready copies for distribution to your colleagues, clients or customers visit https://www.djreprints.com. He is involved in a variety of legal matters, including: coordinating the work of outside counsel on investments, exits and fund formation; assisting with due diligence inquiries; representing portfolio companies on acquisitions, divestitures, refinancings, equity holder matters, corporate governance, business agreements, disputes and employee . Unleashed Brands announced a strategic partnership with Seidler Equity Partners to fund future Company growth and child enrichment programs. Get the full list, Youre viewing 5 of 39 team members. You layer in the hunger of this city to win a title and now the city and our fans know that we can. The fund is based in Marina Del Rey, California and targeted companies based in the United States. Seidler Equity Partners is a leading investment firm based in Marina del Rey, Calif., with more than 30 years of experience investing in founder-led companies. Portfolio 23 Exits 42 General Information Description Founded in 1992, Seidler Equity Partners is a private equity firm based in Marina Del Rey, California, and an additional office in Sydney, Australia. Get the full list Want detailed data on 3M+ companies? Overview Investments Unlock datapoints. A second group of Premier Martial Arts franchisees is looking to bring a lawsuit against Unleashed, after another group of 54 franchisees filed suit late last year. Search. When 57 percent of your franchisees buy other locations" in their brand "and six percent buy multiple brands, they're showing that they're happy. The implications of SVB's collapse for VC, private debt, and the banking system, Fundraising from Private Wealth Webinar | EMEA, Fundraising from Private Wealth Webinar | Americas, Private Capital Valuations and Performance Trends Webinar, Placement Agents and Third-Party Marketers, Consulting and Corporate Advisory Services, LP & Capital Allocator Solutions (Colmore). byBERNIE WILSON AP Sports Writer|Today at 2:58 a.m. Their latest acquisition was Rawlings Sporting Goods Company on June 05, 2018. Their latest portfolio exit was Paragon Medical on April 04, 2018. Seidler Equity Partners (SEP), founded in 1992, is a private investment firm with offices in both the U.S. and Australia. Seidler Equity Partners. We want happy, profitable franchisees in our system. LA Fitness was born in Southern California in 1984. "Now granted, in a franchise system with over 1,300 franchisees, there's bound to be a franchisee or two that's unhappy. Get the full list, Morningstar Institutional Equity Research, Co-Founder, Managing Partner & Member of the Firm's Executive Committee. In an interview arranged by outside PR firm ICR, Unleashed Brands CEO Michael Browning asked, "How many franchisees of ours did you have a chance to speak with?" Seidler Equity Partners has made 16 investments. Seidler Equity Partners III is a buyout fund led by Seidler Equity Partners. +1 (213) 000-0000. Showing 5 of 20 known decision makers at Seidler Equity Partners, Preqin screens the most influential contacts in alternatives, so you only reach the key decision makers, Showing 5 of 10 private capital fund managed by Seidler Equity Partners. "They sought to make a very clear example of me. Seidler Equity Partners has raised $800 million for a seventh fund after less than three months in the market, a person familiar with the matter said Thursday. Learn more. Hotel Nikko, San Francisco, September 6-7, 2023 The PE Origination team is EY's dedicated private equity investor coverage & solutions team. Which types of acquisition does this organization make most frequently. Seidler Equity Partners IV is based out of Marina Del Rey. Submitters are 7x more likely to receive a qualified connection. The Padres have had San Diego to themselves since the NFL's Chargers bolted for Los Angeles in 2017. We had 93 percent of the entire North American Little Gym system had joined our association. In a press release after Franchise Times reported the acquisition February 7, Seidler's Leonard Lee said, "Unleashed Brands has an incredible track record of serving America's youth at every stage of their young lives, and it's an honor to partner with the company for this next chapter. Distribution and use of this material are governed by our Subscriber Agreement and by copyright law. What We Do Our Strategy Your Stories Guided by principles. "One year soon, the baseball gods will shine on the San Diego Padres and we will have a parade," Seidler said the day they signed Machado. About Us; Founder Stories; Partnerships; Team; About Us; . Headquartered in Marina del Rey, California, Seidler also has an office in Sydney, Australia and currently has over $3.5 billion of assets under management. Peter!" A verification email is on its way to you. Skip to Main Content. San Diegos Seidler willing to spend big to get a parade, Padres Seidler willing to spend big for a shot at a parade, Bedford-based Unleashed Brands sells major stake to Seidler Equity Partners to fuel growth, Private equity firm bets on Washington lobbying K Street. It does not invest in start-up companies and the companies that have excessive debt obligation. Fund Manager's Location. Cianci said she refused to sign a document requiring electronic withdrawal of payments that would supersede the franchise agreement, which she called illegal, and formed an independent franchisee council to stop others from signing. Angel, Fund of Funds, Venture Capital), This describes the stage of investments made by this organization (e.g. It's a void they've filled eagerly, finishing fifth in the majors in attendance last year, with fans eagerly snapping up expensive jerseys and other gear. Guide to Selecting Buying and Owning A Franchise, Unleashed Brands Faces Turmoil at Four of Five Recently Acquired Concepts, new majority owner Seidler Equity Partners', Minnesota Firehouse Subs Franchisee Files for Chapter 11 Bankruptcy, Black Panther Actor Has Another Big Role: Franchisee, Dunkin Franchisees See Big Potential in Chicken Chain Wings Over, Meet the Women Leaders Pushing Swig's Rapid Growth in Deal of the Year, At New Franchise Milkshake Factory, Dessert Is an Art Form. How many investments has this organization made over time? This was from February to May of 2022.". Seidler Equity Partners seeks companies with minimum revenues of $15 million per annum. The weight of it is so heavy, and at the end of the day the only ones who are suffering is the communities we served.". The Padres got one after they were swept by the New York Yankees the last time they reached the World Series in 1998. Turmoil has spread to five of the six franchises under the Unleashed Brands umbrella, including four that were purchased only in the last 20 monthsSnapology, Premier Martial Arts, Class 101 and The Little Gym, Franchise Times has confirmed. SAN DIEGO -- This kind of thing doesn't happen much in San Diego. Seidler Equity Partners seeks companies with minimum revenues of $15 million per annum. Some legislators want to go further in regulating franchise relationships; Arizona has no state franchise relationship laws for business format franchises. San Diego Padres third baseman Manny Machado talks with owner Peter Seidler after a news conference to discuss his 11-year contract extension Tuesday, Feb. 28, 2023, at the team's spring training baseball facility in Peoria, Ariz. (AP Photo/Charlie Riedel) Our founders were destroyed," she said. Aziz Hashim, founder and CEO of NRD Capital in Atlanta, is a former franchisee and former IFA board member who in 2014 began acquiring franchises with the intent of improving their unit economics for franchisees. That's what makes us successful. "These things, they happen more than they should, and the reality is because of our arbitration agreements, they get hidden in a locked room, no one hears about it and it disappears.". 2023 PitchBook. dvelopper et amliorer nos produits et services. There was a problem saving your notification. They're here to win." As Padres owner Peter Seidler walked on stage for a panel discussion at FanFest on a brilliant Saturday afternoon in February, chants of "Peter! Seidler Equity Partners has raised $800 million for a seventh fund after less than three months in the market, a person familiar with the matter said Thursday. - Supervised a 300,000+ real-money portfolio in a decisive role with +31.4% performance last year. This copy is for your personal, non-commercial use only. With an investment focus on consumer services, manufacturing, food, beverage, healthcare, chemicals, and education sectors, the firm invests at growth stages, management buyouts, and leveraged buyouts. The fund is based in Marina Del Rey, California and targeted companies based in the United States. The CB Insights tech market intelligence platform analyzes millions of data points on vendors, products, partnerships, and patents to help your team find their next technology solution. "When you have one-sided instruments, and you always have bigger and better lawyers" representing franchisors, "the power imbalance is enormous.". A link has been emailed to you - check your inbox. "It's not helpful to anyone. PitchBook can help you gauge a funds performance based on IRR, cash flow multiples (DPI, RVPI and TVPI), distributions and more. 20221 Jahr 3 Monate. Six to 10, he was told. The firm provides long-term equity capital to middle-market family . We have a wait list. San Diego Padres owner Peter Seidler talks about the 11-year contract extension for third baseman Manny Machado during a news conference Tuesday, Feb. 28, 2023, at the team's spring training baseball facility in Peoria, Ariz. (AP Photo/Charlie Riedel). Seidler Equity Partners III is a buyout fund led by Seidler Equity Partners. ", Seidler Equity did not respond to requests for interviews made through ICR. Nous, Yahoo, faisons partie de la famille de marques Yahoo. "But I'll put the passion of our fans and the support of our fans up against anybody. That's why our building is rocking every night. Partnerships - Seidler Equity Partners Our Partner Companies Helping growing businesses achieve long-term success. She was interviewed by an Arizona AG staffer two weeks ago and lists a range of complaints, from the allegedly illegal to what she calls ruinous of the brand she loves. Seidler Equity Partners Native Currency USD Fund Manager's Location 4640 Admiralty Way Suite 1200 Marina del Rey, CA 90292 United States +1 (213) 000-0000 Fund Domiciles United States: Delaware Want detailed data on 3M+ companies? It prefers to be a board level advisor in the management of its portfolio company. Seidler Equity Partners VII closed on its hard cap earlier this month and was oversubscribed with most of the money raised for it coming from investors in previous Seidler funds, the person said. rose up from the crowd of several thousand fans jammed into a grassy park just beyond center field at Petco Park. Click Chief Financial Officer & Chief Compliance Officer, Co-Founder, Managing Partner & Member of the Firm's Executive Committee, Youre viewing 5 of 94 investments. Unleashed Brands Partners with Seidler Equity Partners to Fuel Growth & Future Youth Enrichment Brand Development. You have permission to edit this article. The below charts are illustrative of the type of graphical data available to our clients and do not represent live data. Headquarters Location 4640 Admiralty Way Suite 1200 Marina del Rey, California, 90292, United States Suggest an edit Fans hope that with Seidler at the helm, the Padres will be able to sign Soto to what could be the biggest contract in baseball history to keep the young generational talent here beyond 2024. Seidler Equity Partners is a private equity firm specializing in investments in middle market, emerging growth, mature companies, and industry consolidation. San Francisco Bay Area, Silicon Valley), Operating Status of Organization e.g. Seidler Equity Partners Native Currency USD Fund Manager's Location 4640 Admiralty Way Suite 1200 Marina del Rey, CA 90292 United States +1 (213) 000-0000 Fund Domiciles United States: Delaware Seidler Equity Partners VI Investments (7) You're viewing 5 of 7 investments. "Hopefully cooler heads prevail and they sit down, talk it over.". United States. It was not assisted by a placement agent. Michael Browning sits on the board of the IFA. Seidler Equity Partners is a leading investment firm based in Marina del Rey, California with more than 30 years of experience investing in founder-led companies. San Diego has been great at throwing parades for losers. Wellington Partners is one of the most successful pan-European venture capital firms. All rights reserved. With funds totalling over 800 million, we have invested . Copyright 2023 Dow Jones & Company, Inc. All Rights Reserved. Learn more about the team at Seidler that are working alongside their partners to achieve their goals. Andrew Bleiman, the Marks & Klein attorney representing them, said those claims are stalled in arbitration. This summary is composed by our algorithm based on the analysis of the deals. All rights reserved. Submit your Analyst Briefing to get in front of investors, customers, and partners on CB Insights platform. Click here. Experienced professional (5+ years) with an entrepreneurial mindset and a passion for investment analysis. 11:30 ET San Diego's luxury tax payroll projects to $285 million. "As a general comment, franchisor and franchisees being able to solve problems together" is the goal. SEP has the flexibility to invest in both minority and majority positions, customizing deal structures to achieve the partners' goals. This article was updated to clarify the status of a lawsuit brought by Urban Air Adventure Park franchisees in 2020; those claims are in arbitration. With my structured approach and experience, I have successfully delivered projects in the TMT and the Healthcare industry. NRD acquired Altitude Trampoline Park in 2018, a competitor to Unleashed Brands' Urban Air Adventure Park. Add fund to favorites. https://www.wsj.com/articles/seidler-equity-raises-800-million-for-new-private-equity-deals-11585260487. Franchisee unrest is present in four of them, in the form of litigation, arbitration or the formation of independent franchisee associations. Which industries has this organization most actively invested in? This information is available in the PitchBook Platform. What makes the funds experience unique is the rocky market backdrop. Save this fund for later to form your own custom list of funds. The IFA said the article unfairly characterized the franchise business model. Robert Seidler is a managing partner of SEP and shares overall leadership responsibility for the firm's private equity activities, with a particular emphasis on the management of the firm's proprietary deal flow. The fund aims to invest in communications and networking, TMT, industrials and manufacturing companies. Well-versed in legal and public policy issues, Beth is quick to dissect a lawsuit or court ruling, and her M&A expertise yields fascinating content for FTs Dealmakers program. mesurer votre utilisation de nos sites et applications. The IFA also sent a statement "setting the record straight" after a January 28 New York Times article outlining The Little Gym and Premier Martial Arts franchisee complaints. Founded in 1992, Seidler Equity Partners (SEP) is a private investment firm with offices in both the U.S. and Australia. "Our founders were heartbroken by it. "It was a thrill just to be there," said Seidler, who has said he wants nothing more than to bring San Diego its first World Series title. The firm makes both majority and minority stakes and can lead a deal. Not the case? A two-time cancer survivor and co-founder and managing partner of Seidler Equity Partners, he bought out Ron Fowler's majority stake in November 2020. Seidler Equity Partners was founded in 1992 and is based in Marina Del Rey, California. Request a demofor full access to this profile. You can read more about your. Win whats next. For non-personal use or to order multiple copies, please contact Dow Jones Reprints at 1-800-843-0008 or visit www.djreprints.com. "What we're hearing is that the vast majority of our 1,300 franchisees, they're experiencing the value of the platform, and enjoying the additional benefits," he said. Vous pouvez modifier vos choix tout moment en cliquant sur le lien Tableau de bord sur la vie prive prsent sur nos sites et dans nos applications. DALLAS , Feb. 7 , 2023 / PRNewswire / -- Unleashed Brands , the world 's first Youth Enrichment franchise platform company that includes category-leading brands Urban Air Adventure Park , Snapology , The Little Gym , XP League , Class 101 and Premier Martial Arts , today announced a strategic partnership with Seidler Equity Partners to fund future Company growth and child enrichment programs . Seidler Equity Partners. To explore Seidler Equity Partners IIIs full profile, request access. Headquartered in Marina del Rey, California, Seidler also has. They continue to seek innovative ways to enhance the physical and emotional wellbeing. But in general, "If you've been doing this stuff for 40 years you realize that there's enormous imbalances in franchising. Seidler Equity Partners has 1 portfolio exit. Fund VII reached its $800 million hardcap in 2020 within three . Rawlings Sporting Goods acquired by Seidler Equity Partners, Hal Leonard Corp. acquired by Seidler Equity Partners. The firm last filed a Form D notice of exempt offering of securities on 2009-04-16. 4640 Admiralty Way. What we're focusing on now is helping those people open the stores," he said. They claim they were sold three- and four-packs of franchises, often times encouraged to take an SBA loan to fund the first but couldn't get even one open profitably, according to court documents. - Managed a team of 40+ bachelor and master students whilst establishing a pro bono student consultancy. The firm makes equity investments between $15 million and $80 million in companies having enterprise value between $25 million and $500 million, revenues between $25 million and $500 million, and EBITDA between $4 million and $50 million. The franchisee unrest comes amid CEO Michael Browning's ambitious growth plans for the individual brands as well as new majority owner Seidler Equity Partners' push to add more youth-focused concepts to the platform. afficher des publicits et des contenus personnaliss en fonction de vos profils de centres dintrt; mesurer lefficacit des publicits et contenus personnaliss; et. Showing 5 of 15 known investors in Seidler Equity Partners funds. And it's perfectly curated, what they're putting in.". Access effective, reliable, and comparable fund performance data and place your firm or portfolio within the context of the alternative assets market. Their complaints mirror the allegations made by a group of 50 franchisees at Unleashed Brands' original concept, Urban Air Adventure Park, in spring 2020, claiming added fees and requirements that make their parks unprofitable. With roots as a family office, we've invested with the same partnership philosophy for over 30 years. After all, Seidler's the guy who's going to be writing the massive checks at least three of those players, and maybe all four, will be cashing into the next decade. Content featuring industry thought leaders, Have updates for this profile? Suite 1200. How many investments has this organization made over time? Convene 117 West 46th Street, New York, June 7-8, 2023 He is a member of the investment committee and serves on several corporate boards. Lorsque vous utilisez nos sites et applications, nous utilisons des, authentifier les utilisateurs, appliquer des mesures de scurit, empcher les spams et les abus; et. here to register, Not for publication, email or dissemination, Kian Capital collects $400m for third growth fund, Kian Capital drives to the finish line with a $400m close for its third fund, In year of uncertainty, CalSTRS considers boosting PE target, American Industrial Partners sets $5bn target for latest flagship, STRS Ohio selects Callan as its new alternative investments consultant, Emerging managers well positioned for exits in next few years, The challenge of VC access and the SVB fund of funds sale, TAs Select Opportunities fundraising pause and what it means for PE. Seidler Equity Partners recently partnered with Unleashed Brands on February 2, 2023. CBI websites generally use certain cookies to enable better interactions with our sites and services. "If you're coldly analytical and think critically about franchising there is an information imbalance. Seidler Equity Partners has a long history of providing capital and resources to accelerate company growth while preserving culture. PitchBook helps you see a funds investments based on target industry, year and deal typeso you can quickly understand its strategy at a glance. "When your players are good, I guess, it flows to people like me. Get Preqin Pro for unrestricted access to 600,000+ detailed profiles on fund managers, investors, funds, companies, and other alternative asset players. Seidler Equity Partners, and Stonehenge Partners. Only one brand under the umbrella, youth esports franchise XP League, does not have unrest among franchisees, according to interviews. Seidler Equity Partners (SEP), founded in 1992, is a private investment firm with offices in both the U.S. and Australia. Marina del Rey, CA 90292. They primarily engage in the following transaction types: acquisition / expansion financing, buyout (lbo, mbo, mbi), recapitalization, shareholder liquidity. "But I do think it's incumbent on everyone not necessarily to resort to litigation, but people should try to work things out. Wellington Partners | 4,553 followers on LinkedIn. Long-term success. I have a proven track record in Private Equity and Consulting related transactions across the US, UK, DACH and the Nordics. And that pains us.". Bildungswesen. Private Equitys First-Quarter Fundraising Dollars Hold Steady but Closings Fall, Ares Management Profit Lifted by Management Fees, Private Investors Looking to Capitalize on Nearshoring Trends Turn to Mexico, I Squared Capitals Andreas Moon Leaves Firm He Helped Build. Seidler Equity Partners has 2 strategic partners and customers. All rights reserved. New York Marriott Marquis, Get limited access to our industry news, analysis and data, plus regular email updates. ", In a statement, Unleashed Brands said systemwide revenue grew 23 percent in 2022, "and while we continue to methodically address questions from a small minority of franchisees, we are focused on our role in driving collaboration and support for our franchise and business partners to help them achieve their goals.". "Peter's very clear what his expectations are," General Manager A.J. Owner adulation hasn't been common in San Diego. Co-Founder & Managing Partner, Seidler Equity Partners Education DePaul University, MS (Master of Science) University of Illinois, BS (Bachelor of Science) Gender Male Email er Loremip@sumdo Phone +1 (213) 000-0000 Address 4640 Admiralty Way Suite 1200 Marina del Rey, CA 90292 United States +1 (213) 000-0000 Eric Kutsenda Positions (1) What you see here scratches the surface Request a free trial Want to dig into this profile? Founded in 1992, Seidler Equity Partners is a private equity firm based in Marina Del Rey, California, and an additional office in Sydney, Australia. It does not invest in start-up companies and the companies that have excessive debt obligation. The firm either makes minority investment or takes a control equity stakes. San Diego Padres third baseman Manny Machado talks agout his 11-year contract extension while owner Peter Seidler, left, and general manager A. J. Preller look on Tuesday, Feb. 28, 2023, at the team's spring training baseball facility in Peoria, Ariz. (AP Photo/Charlie Riedel) With data and benchmarks that track back more than 40 years, Preqin Pro is the most trusted data provider in the industry. Founded in 1992, Seidler Equity Partners is a Marina Del Rey, California basedprivate equityfirm. It lowers interest" in franchising. The fund is based in Marina Del Rey, California. Please contribute data. Asked if Seidler knew about the issues at the acquired brands during negotiations, Browning said, "We're always looking for great brands to add to our platform. To view Seidler Equity Partners Vs complete investments history, request access, To view Seidler Equity Partners Vs complete limited partners history, request access, Youre viewing 5 of 43 funds. Asked about the Premier Martial Arts franchisee complaints, he said, "As you know, I can't talk about pending and current litigation, especially litigation of something that happened prior to our acquisition. Preller said. Seidler Equity Partners V is a buyout fund led by Seidler Equity Partners. Get the full list, Morningstar Institutional Equity Research. Even with the FDDs, even with publications like yours, there's still an information imbalance, because franchisors see what goes on in every unit they have," Lagarias said. Seidler Equity Partners acquired 2 companies. our sites and services. site you are consenting to these choices. SaaS, Android, Cloud Computing, Medical Device), Where the organization is headquartered (e.g. The Chargers got one after they were embarrassed by the San Francisco 49ers in the Super Bowl 29 years ago. The firm typically invests in growth financing, family business, estate planning transactions, Cianci, the former franchisee of The Little Gym, said the events since Unleashed bought the 45-year-old brand include a public firing of the management team, headquartered in Scottsdale, Arizona, including the CEO, CFO and others, during a video call. "The second part is the power imbalance," Lagarias said. Filter By: Industry All Industries or Status All Statuses Si vous ne souhaitez pas que nos partenaires et nousmmes utilisions des cookies et vos donnes personnelles pour ces motifs supplmentaires, cliquez sur Refuser tout. The firm makes investments in a broad range of industries and business niches. The filing was for a pooled investment fund: private equity fund The notice included securities offered of Equity,Pooled Investment Fund Interests Summary 13D/G Insider (Form 4) Form D 1 About Stonehenge Partners Seidler aligns with business founders and management teams to achieve long-term growth objectives while preserving company culture. Peter Lagarias is the attorney representing Cianci, and he declined to comment specifically on the merits of her case because he is in active arbitration proceedings. Because of tight LP supply, GPs took an average of 11.2 months to close funds in 2022, the longest timeline in more than a decade. Seidlers $1.25bn Fund VIII passes finish line in less than 90 days, Emerging managers monitor: Tracking new fund formation. "This has been the most heartbreaking and traumatic thing that I've ever been through, as a mom, as an employer to my staff, as a franchisee with my colleagues. Don't have an account? Last week a Democratic-sponsored bill, HB2404, regulating franchisors' ability to terminate contracts with a franchisee passed a House committee with bipartisan support, the Arizona Capitol Times said. It invests across a wide range of industries, including manufacturers, service providers, and distributors. Further, I founded a Fintech startup in . Get the full list, To view Seidler Equity Partners IIIs complete team members history, request access, Youre viewing 5 of 50 funds. 2023 PitchBook. Peter! PitchBook helps you see a funds investments based on target industry, year and deal typeso you can quickly understand its strategy at a glance. Total number of employee profiles an organization has on Crunchbase, Total number of Crunchbase contacts associated with this organization, Descriptive keyword for an Organization (e.g. Seidler Equity Partners is a private equity firm specializing in investments in middle market, emerging growth, mature companies, and industry consolidation. Unleashed Brands and Seidler Equity Partners negotiated their deal over the last half of 2022, and it closed in late December. Copyright 2023 CB Information Services, Inc. All rights reserved. "Again, I think the facts show that we don't have unrest. Register now to read this article and more for free. Michael Browning then appeared on the screen and introduced himself as "your new CEO," she said, while people on the call could hear management crying in the background. Hashim said he didn't know the Unleashed Brands story because he hadn't been following it, so would not comment in specific. Asked if Seidler knew about the issues at the acquired brands during negotiations, Browning said, "We're always looking for great brands to add to our platform. Use of these cookies, which may be stored on your device, permits us to improve and customize your experience. Shared vision. Mai 2021-Mai 20221 Jahr 1 Monat. You can read more about your cookie choices at our privacy policyhere. Seidler Kutsenda Management Company, LLC operates as an investment management firm. He favors changes to the Federal Trade Commission's rule governing franchising, such as stronger protections for franchisees and more disclosure of how the average unit performs. Win whats next. Seidler Equity Partners. Seidler Equity Partners has 10 funds, including SEP VII Associates. Jeff joined Seidler Equity Partners in 2022.